Understanding Graphic Design: An essential guide for beginners
Under this blog, we will be learning and getting to know about Graphic Design from the basics. Where we will be explaining on what exactly is a GRAPHIC DESIGN.
The importance of Graphic Design in today’s competitive world, where seeing is believing.
So lets quickly start this interesting topic.
To understand this concept of Graphic Design, lets break it into “Graphic” & “Design”.
What is a Graphic?
Firstly, What Is A Graphic ?
To simplify this, we can tell that whatever we see, or whatever is visually appearing in front of us, is Graphic.It could be anything that u see on a screen like a mobile phone, computer, tablets or even paper based such as a magazine, flyer, news paper etc.,So basically graphic is means the art of communicating with the audience in a visually appealing way.
What is a Design?
Now lets quickly jump to What Is A Design ?
This can be answered in a very simple way. The combination of shapes, colours, text is called a design.
To further elaborate it, we can simply say that anything that is drawn manually, it could be with help of a pencil or anything that you do in a computer using various softwares, is a design.
Graphic + Design = Graphic Designing
To conclude this segment, Graphic + Design = A visual representation of promoting an idea for a business or personal use, that includes text, shapes, colours is called GRAPHIC DESIGN.
Graphic Designing is a creative process that combines art and technology to communicate ideas. It is used for creating visual content to convey messages using a variety of factors such as layout, images, colors, typography etc. The basic ideas are initially sketched on paper then these elements are created visually. These illustrations are designed using software such as Adobe Illustrator, Photoshop, Corel Draw, etc. The colors in the images expresses emotions and convey messages.
Typographic fonts are designed in such a way that even a single letter can depict the whole brand or a company.
With help of Graphic design a company can build its own branding in the market. Hence helping the company in creating an identity. It is also used for advertising and marketing.
Graphic designers can design posters , flyers, logos , social media graphics and much more to promote your brand and attract customers. The designs if needed are then printed as brochures, magazines, visiting cards ,etc.
Now we know what exactly Graphic Design means, lets us move to a little forward towards our next section. Who is a Graphic Designer, and what role does he/she play in making a design visually appealing.
Who is a Graphic Designer?
Like any other professional, a Graphic Designer is also a professional who with the help of his/her creativity, with the use of certain softwares creates visually impressive designs to help a business (small or big) to reach to their target audience.
A designer’s job is not done only by creating a design. There are other various responsibilities that he/she holds as to how to make the design speak.
Making the design speak means, the design that he/she has executed must have the power to gain the attention of the viewer before even reading the content that is going on the design.
For an example, if a designer has to create a design on a topic say a Musical Festival Flyer.
How will the designer design it ? The answer is simple, the design has to be catchy, visually attractive, and yes, the choice of fonts has to be very much matching to the theme.
Using design elements like maybe some musical instruments, a crowd cheering, a musician playing certain instrument, a singer holding his mike, a stage, light strobes etc.,
With the help of all these elements, how the designer is making a flyer attractive with the help of right choice of colours, combinations, fonts etc., makes him a designer.
Another example, here we can use a totally opposite theme such as designing a Business Flyer.
Here the designer cannot use fancy fonts, dark colours. This has to be a very neat and sober design.
Elements such as an office room, maybe a design with tables across the room, soft colours to make it look more aesthetic.
This is how a designer makes a design speak for itself even before the audience reads the content on the design.
Now that we have learnt what is a Graphic Designer, let us see how does a designer works, or what does a Graphic Designer do.
What does a Graphic Designer do ?
As we read in the previous proportion of this blog, a Graphic Designer’s prime objective is to make the design speak and make it visually appealing for the target audience of a particular business, trade, of the line of work.
Graphic Designer’s profession consists of various requirements, like designing visual assets for a marketing campaign, designing for social media platforms, designing for a printable form of advertisement, designing branding that includes logos or sign boards, packaging designs, magazines etc.,
A Graphic Designer’s role in all the above mentioned categories is to basically create or develop a design in such a manner that it should not look monotonous, boring and hard to understand.
So simply, what a Graphic Designer does is keeping the target audience in mind and with the help of his/her creativity, using certain softwares, using design elements such as shapes, colours & text, and creating a visually impressive outcome which will reach to the target audience of that certain business or the client that he/she is working for, by making sure that the design fulfills most of the requirement.
The promotion of a business does not only depend on the design aspect, but Design plays a very important and a vital role.
A Graphic Designer has to use his creativity to combine the art, technology, softwares and various elements for a beautiful outcome which solves the purpose of a business.
Importance Of Graphic Design
Who wouldn’t like an attractive design for their business ? This question itself answers the importance of graphic design.
With the help of an attractive, visually impressive design, a business or an individual can not only reach its target audience but also build a strong relation trust with the viewer.
Graphic design will always show the first impression of your business, be it via a well designed logo, or a flyer, sign board or a social media advertisement.
The first time a client will interact with your business will tone your rest of the relation, and that is why Graphics or Designs are very vital for any business small or big.
When a visitor or a client first time hears about your business, the client will first try to look for you online, and there is where Graphic Design plays an important role. The way your logo is designed, that will talk about ur business. And always remember first impression is last impression.
So its very very important to have a well designed logo, flyer, brochure, website, social media designs.
Creative designs will always help you keep one step ahead of your competition. There are lot of free online tools available, but what a Graphic Designer actually does is he Designs your requirement and that is what helps you to be visible in the market.
Your brand will tell a lot about you and your business. Therefore it is important to have the right visual content for the audience.
To simplify the above mentioned article, we can summarize by saying that Graphic Design helps in communicating with the right client needed for your business.